Bobbi Eggers

With a career as Executive and Group Creative Director at blue chip global agencies, Bobbi worked on some of the world's most indelible brands and is trained in competitive, strategic positioning for products and companies and currently brings this strong sensibility to Non-Profits, Businesses and private clients for PR, design and online presence. Pitching major pieces of business was a specialty. 

As Senior Vice President, Executive Creative Director, Bobbi co-founded a woman's agency for  J. Walter Thompson, Saatchi & Saatchi in London, Paris, NYC and McCann Worldgroup, and co-founded a womens agency, The Intuition Group, for JWThompson Worldwide. Bobbi worked on some of the worlds most indelible brands including Revlon, Coca-Cola, Proctor & Gamble, Hanes, Footlocker, Dannon, Clairol and Miller Beer.

Bobbi later co-founded FreshThinkinc, a consultancy for new product development through qualitative research and strategic recommendation, helping Colgate and Kraft figure out who their target is, how new products should be launched and advising on the look and tonality of the packaging in current category competition.

Brands Bobbi's worked on:

Lady Footlocker TV Spot

Miller Genuine Draft Campaign, "Stay Cool" Directed by Gus Van Sant

Halston Fragrance with Cindy Crawford for Revlon, Directed by David Fincher, 

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Revlon's "What Makes a Woman Unforgettable?" Long Running Campaign, 24 Celebrities in 3 TV Spots created for the Academy Awards

"Don't Say the P Word" Campaign for Coca Cola at McCann 

Bali Intimates for Hanes at Saatchi & Saatchi

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